I’ve touched on this subject many times but it warrants repeating. Never pay someone to read and review one of your books. Paid reviewers give glowing reports on the books they read even if the books are terrible. Why? Because they want your repeat business. Would you pay someone a second time if they gave your book a bad review the first time? Of course not!
Fake reviews are one of the main reasons why indie books have been getting a bad rap. For sometimes enormous fees an author can get several good reviews based solely on what the author paid for the review and not the content of the book. The reader buys the book because so many other “readers” said it’s great and then is horribly disappointed by the content inside.
If you want real reviews then ask someone you don’t know who read your book. How do you do this? Enclose this handy paragraph after the end of your novel and see if it works. It did for Jackie Weger, bestselling indie romance author:
I truly believe a good, honest review is a large part of garnering initial interest in the book and making it successful. Real reviews have passion for the story that comes across in the way the review was written.
Most of my ten published novels have reviews from readers. These reviews come from all over the world, from real readers, real people, and without a price tag attached.