A few days have passed since my
Kindle Books and Tips promotion for DROP OUT http://www.amazon.com/dp/B005FX0K7U has finished and I must say the results weren’t
that bad. Though I have said in the past that I don’t believe paid promotion on
websites has a return on investment and are good for exposure purposes only,
this one seems to have paid out.
DROP OUT sold several dozen more copies on that day than it
usually does so I must attribute that to the sponsorship. With so many writers
and book sites on the internet, readers are being bombarded by suggestions, and
with the explosion of the indie movement there are an infinite number of titles
to choose. To find a reasonably priced promotional opportunity that actually
got me results is like finding a tiny diamond in a desert of sand.
Of course, good secrets don’t last long when there is a
worldwide audience at your fingertips and I’m guessing that the more exposure
the site gets the more competition to get in; hence, the prices may rise. I
will say I am a bit disappointed in one of my other ‘go to’ sites for visible
results; Ereader News Today. They went from a commission based advertising
platform to charging a flat rate. Instead of being selective in their titles,
now anyone can purchase. I did extremely well advertising with ENT before the
format change and even got DROP OUT below the 500 rank in the entire Kindle
store for a few days. Now, they don’t even have an open spot for months.
All in all, I may change my opinion on the paid advertising websites
front and put a little money in more advertising. There are still a few sites
out there that are more interested in highlighting quality books over the
quantity of authors willing to pay to see their books on websites. At least for
the moment, Kindle Books and Tips appear to be one of them.
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