Tuesday, March 17, 2015

Time is flying!

Wow, I can’t believe it’s been nearly a month since my last post. When I first started this blog four years ago I made it a point to post writing related articles every other day. And I did for years. Just goes to show how quickly time passes when you’re involved in a project.

What project you may ask?

As I wrote in my last post I have been working feverishly re-writing my three book middle grade sci/fi series. I wrote the original books nearly fifteen years ago. This series is what landed me my NY agent and a slew of close call sales and heavy interest by major publishers. But I must say that fifteen years of writing experience since then has sharpened my skills and storytelling abilities.

Now, the series is tight, exciting, addictive, and exotic. Though each book in the series is a stand-alone story all three books are interrelated and have some surprising, jaw-dropping cross-references. I am very proud of what the series has become and very excited to re-release it upon the world. I have an intense marketing strategy planned.

Each book will be available separately and I am also producing a three-book series bundle. The books will be $0.99 and the bundle will be $1.79. Here’s the kicker. I am going to offer SILENT INVASION, the first book in the series for free when the series first comes out. This free promotion is going to be heavily marketed. I believe readers will love the book so much that they will purchase the others in the series perhaps sparking the need for a fourth book or even a fifth to be written. All this should happen by the beginning of April.

My latest release, AS IT IS IN HEAVEN has enjoyed modest sales and will hopefully gain new life when my promotional blitz for that one starts in May. My other release this year, THE END TIME is slowly gaining momentum despite almost no promotion or marketing on my part whatsoever. Readers really seem to enjoy the story and are asking when book #2 of the series will be released. Soon, I tell them… soon.

So you can understand now the reason why I have somewhat neglected this blog for the last few weeks. It’s not that I don’t love posting the writing life to my readership it’s that I’ve just been so darn busy.

Tuesday, February 24, 2015

Writing and writing

It’s been a few weeks since my last post and I’ve been busy. Finishing THE END TIME and AS IT IS IN HEAVEN this year has drained me a bit of my creativity. Though recently I have been getting ideas for my next project.

In the meantime, I have taken on the task of rewriting, re-editing, and reformatting my three book middle-grade sci-fi series (adults will love it, too) that I completed way back in 2003. I plan on re-publishing the books individually and as a box set. Each book has been tweaked to perfection with plots and subplots that will hook readers from the first sentence to the last. This task has eaten up most of February but I plan to have the books complete and released by mid March. I will then launch a national and world-wide marketing and promotional blitz.

Though each book is a stand-alone story all three are interrelated and create the possibilities of more books in the future. I believe there is simply no middle-grade sci-fi series out there that compares with this one in terms of imagination, innovation, and originality.

Thursday, February 12, 2015

On Sale Now!

My latest dystopian sci-fi THE END TIME is being featured on Free Kindle Books and Tips. It's on sale today! Please check it out. Combined reviews 4.6 out of 5 stars.

In the future there is a device that will show you how and when you will die. Bob Bradly has forty-eight hours to save everyone on the planet.

Monday, February 2, 2015

Everyone loves results!

It’s Monday morning and my weekend promotional blitz is winding down though I am still selling books. I must say the results of my blitz were quite surprising. Four years ago, when I first started indie publishing my large catalog of titles, I spent a small fortune on advertising on reader-friendly sites like KND and Kindleboards. They were considered the biggies and prices and competition were high.

I never got a return on my investment. Yes, I did sell a lot of books, and I did get exposure, but that huge financial windfall of going viral never materialized. Times have changed. In the year since I last placed a paid advertisement on a book website, the popularity of book websites has grown tremendously. In fact, the whole dynamic of the marketplace is different.

I now believe Amazon is so flooded with books that it is impossible to get noticed by its own internal algorithms. I believe reader’s want help and suggestions in deciding what book to devour next and smart web site owners have come up with solutions. These new sites allow reader’s to pick and choose what they see using their own likes and dislikes. Some of these sites have huge subscriber lists and these subscribers buy the books emailed to them. Think about it. You’ve got 5,000,000 ebooks to choose from on Amazon or you open your email to the books you’ve specifically shown an interest in.

This said, I will continue to purchase more promotions as I prepare another huge blitz at the end of this month. I did sell books with this last one, and I did get a return on investment, not much, but what’s important is the exposure. I’m not going to say which sites sold the most books for me (don’t want a good thing to get out and have them raise their prices) but I will give a few pointers on how to pick them.

1. Of course, the biggies like Bookbub are going to cost a fortune, they are also extremely competitive and sell books. Aim for a lot of smaller sites with cheap rates for wide exposure.
2. Always check the Alexa ranking. I found a site with a worldwide ranking of under 25,000 offering ads that cost less than $25. Most sites under 100,000 should charge no more than $50 for anything.
3. Try to space each individual ad one day a part. A string of ads will not only show you what worked but also sales over time rather than all at once will raise your rank on the Amazon algorithm.
4. Once the promotion goes live you will be emailed links and share buttons. Use them. Tell everyone you know you’re being featured on a site. Get the buzz going.

So, that’s about it. I spent about $150 total on thirteen different spots for different books. I sold a combined @500 books in a three day period and residual sales are still floating in. Don’t just let your books sit on the Amazon virtual shelf gathering virtual dust, get noticed!

Friday, January 30, 2015

Reviews are starting.

Good review but only three stars... hmmm.


3.0 out of 5 stars
Good work, Mr. Ostroff.,
January 30, 2015
By cragusa23 - See all my reviews
Verified Purchase(What's this?)

This review is from: Drop Out (Kindle Edition)

A very enjoyable book. The first three or four chapters are written ion a manner which made me better understand how people trapped in the WTC in 2001 must have been feeling. Author has a fine ability to paint pictures and use words to elicit feelings. The growth of the main character from a very low point to being able to enjoy and accept his life and fate is very well expressed. I thought the author did a very good job and I enjoyed reading it.

Thursday, January 29, 2015

Blitz day three!

My promotional blitz for my literary suspense books, AS IT IS IN HEAVEN (my newest release) and DROP OUT (my best seller) is now on day three. Today AS IT IS IN HEAVEN is featured on People Reads  http://www.peoplereads.com/  about half way down the site.

The second promotion today is for both DROP OUT and AS IT IS IN HEAVEN. It is with Ebookhounds.com a subscription based site that sends recommended books to readers looking for their types of books. If you subscribe you will see both there.

Both books are also featured on the DBS Publishing Facebook pages for the entire week. The exposure to readers is huge! I will post the results of this blitz on this blog for any interested readers or authors. Thanks to all who have purchased my books.