Monday, July 21, 2014

Amazon Prime is changing everything!

I’m sure if you’re a reader or author you’ve heard about Amazon’s new prime membership for books. For a monthly fee a reader can now purchase an unlimited amount of ebooks for as long as they remain members. I’ve done a bit of research and here’s what I’ve discovered.

Although Amazon Prime does sound ominous to the author when it comes to royalty payments it actually does have some pretty fantastic perks. For one, an author will no longer see that dreaded return unit in their monthly sales reports. Once a book is downloaded and the first ten percent is read the author gets a full royalty whether the book is read entirely or returned.

Second, the book is now in the prime reading catalog so a reader is much more apt to experiment with an unknown author because it isn’t costing the reader anything to see what the book is about. It also will allow for more experimental stories to be published. Books that a reader may be wary to spend money on can now be read as a part of prime. Imagine how that frees both writer and reader to experiment outside their comfort zones. This may lead to some pretty amazing discoveries and breakthroughs.

Third, the fund for these books is ever increasing so in the future an author may actually receive more royalty than if a reader had purchased the book for the full retail price. All these facts plus numerous other benefits such as free promo’s and countdown deals makes Amazon, in my opinion, the absolute best place for indie authors to publish their works.

Some of you may disagree with the exclusivity of Amazon and believe that it is prudent that an author distribute their books through as many channels as possible to gain maximum exposure. I have put this notion to the test for the last three years by having my books also distributed through Smashwords to its available outlets. I have done significant marketing and promotion for both sites. In the end, Amazon outsells all other sites including Nook and Kobo by at least 25 to 1. A huge difference.

So, now what? As of today I have taken six of my books off Smashwords to concentrate solely on promoting Amazon prime and my titles. I plan on doing countdown deals, giving free promos, and most all, reiterating the fact that it will cost nothing for a prime member to check out my books. That is a huge incentive to sample a story.

If you own a Nook or Kobo, I regret that several of my titles will no longer be available on those devices. I urge you to become an Amazon prime member. I believe it is going to completely change how readers buy and enjoy ebooks. I see it as the wave of the future and a gateway for unlimited readership.

Thursday, July 17, 2014

To my followers

To everyone who follows ALWAYS WRITING, I would like to thank you for your support and comments over the years. In my never ending quest to find out what works best at getting noticed and selling books, I'm trying something new today.

If you have a Twitter account, would you please tweet the following message and ask your friends to retweet. I'm very curious how far and how many tweets this will go. As always, thank you for your support.


Rarely does a book change your life. Check it out! #GreatBookDeal #eNovAaW #romance book

Wednesday, July 16, 2014

Nice feature!

Got a nice feature on Great Books Great Deals today. Many thanks to my online writers group Enovel Authors at Work and Jackie Weger for introducing me to the site.

Tuesday, July 15, 2014

Being a writer

Writer’s are transport machines. We put words on the page and transport reader’s minds to other places and times. But at what cost to a writer’s psyche?

A great author once said that being a writer is like having to do homework every day for the rest of your life. There is always something to do; editing, rewriting, better setting details, characterization, etc. Not a day goes by that I don’t spend time working on one of my books or upcoming projects. Tens of thousands of hours spent plotting, pitching, and producing. Sometimes I wonder what I would have done with those hours had I not been a writer?

There are social sacrifices all serious writers make. It is the loneliest profession in the world, after all. The saddest however, is the writer who doesn’t hit the grand success they’ve dreamt of and think they have wasted their time pursuing their passion. If you truly enjoy your craft than that enjoyment itself is the reward; not fortune, fame, or recognition. All the sacrifices made are worth it. 

On a another note, I would like to thank Jackie Weger for taking time to help me get DROP OUT and the rest of my books noticed by the world. She runs Enovel Authors At Work, a great group of writers of which I am proud to be a part of.

Thursday, July 10, 2014

Stand out!

It never fails to amaze me how we have become such an instant society, a society in which entertainment, whether television, movies, or books can be had at the ready with the press of a button almost anywhere in the world and at any time. As a writer, you must have a constant presence in order to stand out among all the clutter.

I have been on vacation for the last few days and have not written any new posts to my groups or made my presence known on the internet. You would think that such a short span of time away from marketing wouldn’t have any effect on my book sales. But it has.

I wrote an article about this phenomenon a few years back when I went on a longer vacation and saw my sales drop dramatically. In order to sell books you must maintain a web presence on the big writer’s sites and writer’s and reader’s threads and communities at all times. People are constantly bombarded with ads and have learned to ignore nearly all of them. The way to get noticed is to keep involved.

We all need a vacation from the stresses and absurdities of life; however, the work of a writer is never really complete. Whether it’s creating new characters and stories or marketing existing works, it’s having homework every day for the rest of your life. To make it big in the book selling world you must put forth the effort to get yourself noticed. Sales don’t occur because a book is a great read they occur because people find out that the book is a great read. And that is achieved by maintaining a presence.

Monday, July 7, 2014

The marketing secret!

I’ve been reading a lot of threads and forums lately dealing with the topic of marketing your book. It seems there are a lot of “newbie authors” out there in this relatively virgin explosion of indie publishing and many can’t understand why their book isn’t selling. When asked if they market and promote their books most do say yes, but often complain of the time it takes in a world where we all have limited time.

Well, here’s a hard truth. To be a successful indie author you have to market your books as much if not more than you spend time writing them. It takes a lot of hard, persistent work to get noticed in a publishing sea that now includes more than a million new published books yearly. Competition to get reader’s attention is a hundred times harder than it was just three years ago.

But it is not impossible.

With the internet, the exhaustive task of promoting your work is now accessible to even the most introverted writer. No longer must writers sit in nearly empty bookstores peddling their signed wares or go out on long book tours just to get a little recognition; that recognition can now be achieved at home. It can be done! You can get noticed! But it ain’t easy.

Internet marketing does sell books. I’m living proof. A complete unknown three years ago, I’ve since sold thousands of copies of my books to absolute strangers. I’m not getting wealthy by any means but there is an inner peace and nirvana by knowing people enjoy the imaginary worlds I’ve created. I also spend an average of two hours each day marketing my books. It’s tough to find the time, believe me, but I do it.

Blindly spamming and pushing your book over and over on social media only turns readers off. You come off seeming desperate for anyone to buy your book. I used to pay for website book sponsorships with mediocre results and have placed sample chapters of my books on hundreds of author sites that promise tons of exposure. That worked to some degree, but it was not worth the hours of drudgery downloading material in comparison to sales. Then I discovered the secret to gaining an audience.

The proper way to promote your book is to build a readership through online discussions and joining groups. Respond when a reader emails you. Get involved in discussions other than about your own work. Get people interested in you by being interesting online. Your audience will grow in time. Marketing on the internet WILL sell your book, but you have to do it properly. And you have to have patience. If you tell a great story and let the world know about it through discussion readers will buy what you’re offering.