I found this interesting. It was published yesterday.
Here is a profile of your average book reader, according to research recently released from the Pew Research Center’s Internet & American Life Project:
· 25% of Americans 16 years and older did not read a single book in the past dozen months.
· 27% read 11 or more books in that time.
· 21% read 1-3 books.
· 27% read 4-10 books.
· 23% said they read at least one e-book in the last year.
· 67% said they read at least one printed book.
· 25% of 16+ Americans own tablets – up from 10% a year ago.
· 19% of 16+ Americans owned one book reading device at the end of 2012, whereas 10% did so at 2011’s conclusion.
· The older one got the less likely they read books. 90% of 16-year-olds read books, but only 67% of those 65 or older do.
· But the sweet spot for finding readers rests in those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.
· 81% of women vs. 70% of men read at least one book last year.