I’m nearing the end of my
sponsorship blitz, but I’m at the point where I can start posting my views on
the whole ebook selling phenomenon. First of all, unless you’re already famous,
have a strong following, or the most amazing title and cover art ever, don’t
bother with expensive sponsorships. My results have been pretty much the same
in extra sales whether the sponsorship I ran was $10 or $300. If you’re going
to place a sponsorship, I recommend the Kindle Fire Department.com, though they’ve
grown quite a lot in popularity lately and may not have the same niche effect.
I’ve had my best results with them than any other site, and I’ve promoted nine separate
books on about two dozen sites. KND and Kindle Boards have become very popular
and you get lost in a sea of ads. Same with Pixel of Ink. Blogads.com, my
latest venture, did see a small jump in sales but not enough to recoup the cost
of advertising on eleven different blogs. I am running another weeklong blitz
at the end of this month so we’ll see if there are any significant changes. I
do have fresh advice that does seem to be working quite well for me. Here’s the
secret; put samples of your books on every writer’s site that accepts them.
Even if the site doesn’t allow links you can still say at the end of the sample
to google your name on Amazon to download the rest of the book. I recently put
up samples on Wattpad.com, who give links to buy automatically. I noticed a
jump in sales about two hours after I did this. The key is to update the
samples regularly so they rise higher on the new stories list. It’s the same
with Authors Den.com and a lot of other sites. My advice to book and ebook
writers is to spend a small amount on niche sponsorships just to give you some
internet exposure but post free sample chapters everywhere possible. And there
are literally thousands of sites. A great cover and jazzy tagline will grab
people’s attention, but nothing beats hooking them with four or five free
chapters.
Thanks for this. I was wondering about paid adverts and their payoff. This was helpful. Where did you post sample chapters?
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Thank you Neil. Very informative post. Read your teaser on "Imagination". As an Army veteran, I'm very partial to military stories. I know that I will enjoy reading this novel. Blessings.
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