Tuesday, February 19, 2013

Millions will see this!




I read a funny disclaimer on a website the other day. It was a site dedicated to posting samples of author’s writing. The disclaimer warned that any material posted may be seen by millions of people. I nearly burst out loud laughing.

If only that were true? Can you imagine if each one of my book samples got read by millions of people? If only a very small percentage of those readers purchased the book I’d be rich. The reality is the internet allows you the opportunity for millions of people to read your work, not a guarantee. And that’s if they know your book samples exist at all.

Today’s cyber exposure is limitless for authors, but it is up to the author to get noticed. I’ve spent thousands of hours marketing my books and I’ve estimated about 150,000 samples have been downloaded. That’s a far cry from the warning that millions may see this.

In an era when websites can easily manipulate an uninformed author into spending hundreds on advertising, one needs to check the rankings before hopping headfirst into purchasing an expensive advertisement. There’s no site in the world that can guarantee millions will see your ad or sample chapters when the site only has 300,000 lifetime hits. If anyone out there knows of a website that can guarantee a million people will see my promotion I’d readily spend a big portion of my budget for that exposure.

 As of now, I have long samples of all my books on more than two dozen FREE sites and have collectively received a decent amount of hits (in the thousands) and that’s okay with me.

They key to getting discovered is not to place all your eggs in one basket, because no one basket gets that much attention. Spread your samples across the vastness of the cyber-world. Download to as many sites as you can find. Eventually, and with time and patience, you will get the millions reading your samples, and hopefully a few might buy the book.