Wednesday, November 2, 2011

Vacation+no marketing=little sales

As I write this I am on vacation. Yes, vacation. That magical two weeks a year when you leave your cares behind and head off into the sunset. In my case, this is Key West Florida. It’s beautiful! Right now it’s 82 degrees and sunny with low humidity. I watched the recent snowstorm in the northeast on television and thanked my lucky stars that I left Pennsylvania two days before it hit. I do write on vacation, usually in the morning before the high heat of the day sets in, but it’s not nearly the output I do at home. Of course, if that were the case down here my wife wouldn’t be speaking to me right now. Anyway, to get to my point of the title of this post, since I have been on vacation (a week) I’ve done nothing to market or promote myself. Now, this may seem like a minuscule amount of time compared to the average human life span of 77 years, but for an author trying to get reader’s attention this seems like forever. Most ebook buyers are looking for something immediate and if you can’t snatch their attention with marketing you’re going to lose sales. My own sales have dropped nearly seventy percent this week. Now, I’m not complaining, vacation is awesome! I just don’t want my cyber-community to forget about the books I write while I’m away. Hence, this post.