When it comes to indie publishing on Kindle I’ve learned to
expect the unexpected when sales are involved. There doesn’t seem to be any
rhyme or reason to why books sell on some days and don’t on others. The key is
to market and promote on a regular basis. That said, I’ve been feeling
frustrated with my sales lately, having set sales goals that far exceed what my
actual sales are this month. I set these goals several months ago when it was
colder and my books were selling, and it seemed like my writing career was well
on its way. But then something happened and sales remained stagnant and then
actually started to fall. I went into a kind of panic (I’m sure all writers are
familiar with this) that no one would ever read my books again and that I would
never have another sale. Feeling a bit like a failure, I decided to give SILENT
INVASION a free three-day promo this past weekend. I didn’t really hype it all
that much as truth be told, I didn’t really have time. The promo went well and
I gave away about four hundred books in three countries. That made me feel pretty
good that I got a new group of readers, but what made me feel even better was
that when I checked sales this morning I saw that INSECTLAND was way up.
INSECTLAND is the second book in the three book series. DREAM TRAVELER is the
third. I’m assuming my sales of INSECTLAND are directly related to the free
promotion. If that’s the case, I should see sales of DREAM TRAVELER rise over
the next few weeks. Also, I’m now in the process of getting FROSTPROOF on all
my sites and then will begin a marketing and sponsorship campaign for that one.
Iuniverse gave me back all rights to the electronic versions of my books so
PULP is my next novel to go live worldwide. I’ll probably have that one ready
to go by end of June. I do have a sponsorship for DEGENERATES coming up on May
27th on Kindle Nation Daily. My last sponsorship on that site was
for DROP OUT and it ended up selling a lot of copies. My fingers are crossed
for DEGENERATES because it will open up my YA readers to my adult noir
thrillers and once readers get a taste of them anything can happen.
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