So once again, I’ve made a blunder (I think) in my sponsorship ads. Last Friday, DROP OUT was Kindle Nation Daily’s sponsor. http://kindlenationdaily.com/2012/06/kdd-june-29/ According to their own estimates more than 150,000 readers were exposed through their means. I probably exposed the link to another twenty or thirty thousand people through my promotional efforts. I figured it was a good day to place the sponsorship because of the upcoming Fourth of July. I assumed readers would be anxious for some holiday reading by the poolside or on the beach. I, myself, was at the beach all last week at Wildwood Crest New
Our checkout date just happened to be the Friday of my sponsorship. So, after
posting notice and the link on all my writer’s sites and blog in the morning, I
merrily packed the car and headed home, thrilled to check my sales numbers when
I arrived. I cruised out of the island pretty easily, but then we got to the
expressway. Oh my God! Traffic was backed up for miles and miles. It was crazy.
People honking. People getting out of their cars and looking down the street.
People scratching their heads in frustration. Thankfully, the cars were all
going toward the beaches and not away, like I was. So, as I drove onward
relieved that I wasn’t involved in that mess, it suddenly occurred to me that
today was a HUGE travel day. People weren’t going to be lounging around poolside
or scanning their Kindles for books. They were going to be traveling. I had
booked a sponsorship on a day when most people won’t be reading anything. The
last sponsorship for DROP OUT was a few months ago with Kindle Fire Department,
and that yielded impressive results. With that hopeful thought in mind I tried
to put sales out of my head and concentrate on driving. Three hours later,
tired and hungry, I pulled into my driveway. Not one for suspense, I went
straight into my office, turned on my computer, and waited with tingles along
my spine for the machine to boot. After what seemed like an eternity, the
screen flickered to life and I was online. Fingers trembling, I typed into my account.
I looked at a few sales of my other books and then lowered my eyes to DROP
OUT’s numbers. It felt like a lead weight had dropped into my stomach. My
biggest fear materialized into truth. My sales for DROP OUT after the
sponsorship were hardly affected, just a few more than normal. I sighed with
disgust at my own stupidity for booking the date. If nothing else, I’ve learned
this about sponsorship. Don’t sponsor on the weekends even though most people
say you should. I’ve discovered most sales come during the week when people are
bored at work and fiddle around online to pass the time. That’s when they
discover you. Don’t book sponsorships on sites with less than 10,000 hits a
day. The percentages against making enough sales to cover the cost run against
you. And the hard lesson for me, never book a sponsorship on a known travel
day. Hopefully, sales will magically increase and I can put a plus on the
income side of this sponsorship instead of a negative.