It used to be that an aspiring author would write a novel
and then painstakingly send out SASE’s (remember them) hoping to land an agent.
If the author did land an agent, then the author would hope for a publishing
contract. If by miracle of miracles the agent actually sells the book, then
eighteen months later it comes out in the bookstore (remember those) and the
author starts doing a grueling schedule of signings hoping to recoup more money
in sales than the advance received. The ebook revolution has changed all that.
Sure, there are a lot of people publishing crappy books that they type out in a
few afternoons. Some even sell a few copies. But readers are wary of junk
writers and Amazon allows a sample to see how the book flows and if it hooks
you. All my samples hook the reader and have them wanting to read more (I hope).
But now, just providing samples may not be enough to grab an audience. Now,
there are book trailers that need to be made and then uploaded to every video
site around (I have yet to make a trailer, but know I should). There is
Pinterest, and Facebook, and Yahoo groups, and blogs to be written, and sites
to upload samples and links. It takes a lot of time to get noticed as a writer
these days. And therein lay the secret of success. Writers quick to publish
their books are usually people who want the instant gratification of saying
they wrote a book without the months or years it takes to write a really good
novel (with the exception a few genius writers). These same writers don’t have
the tenacity and patience it takes to slowly build up a readership. Those
quick-to-publish writers will grow bored of the daunting process of getting
noticed and eventually their books will fade from view. It’s almost like a
natural selection for stories. Bad books will be weeded out leaving the good.
Readers may have to take a little more time finding the gems amidst the dirt
instead of relying on large publishing conglomerates to tell them what to read
and what’s good for the masses, but they will. I think the birth of indie
publishing will change the very core of what a reader can expect in a book.
Stories won’t be sweetened up, or toned down, or made politically correct to
sell more copies. Good novels will become true works of art and writing will
blossom to a new degree of freedom and creativity. And we will all benefit from
that.
Good post about the "New World" of publishing. However, since I now have four thrillers published (hardback, trade paper, e-book and audio), latest is CASLE BRAVO, I find that all the social media sites are inundated with authors (and all kinds of other enrepreneur types) trying to sell their wares . Guess we still need Facebook and blogs, but I find "traditional" marketing still works pretty well - e.g. radio inerviews, giving speeches to local groups (I've done over 300), even signings...we have to use ALL of them to spread the word. But thanks for your insights!...Karna (www.karnabodman.com)
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