Friday, October 14, 2011

Hated Indie authors


Once again, I’ve made the cardinal sin of trying to market my books on forums and threads, and once again, a bunch of people are sending me nasty replies. Which is fine if these forums and threads had a policy of no author marketing, but they don’t. I learned early on that trying to post of those sites gets you a base of enemies real fast. But what still confuses me is the length that some people will go to, to make you feel bad for even trying to distribute your novels. I mean, why are these people so bored with their lives that they actually take the time to comment negatively? If I don’t like something I ignore it, I don’t use it as a vehicle to spew my hate and anger. Why even waste my time with it? I guess what I’m trying to say, is that if you hate the concept of the indie writer marketing and selling their own work without the help of the big publishing corporations and corporate greed, then just ignore us and move on with your lives. All we’re trying to do is provide some escapism entertainment for the world. Believe me, there are very few indie writers making anything more than beer money from their indie books. It’s about art and sharing your stories.

Thanks.

Wednesday, October 12, 2011

How long does it take to write a book?

I’ve been wondering how long it really takes for an author to write a book. I’m not talking about a first draft, I’m talking about the point where an author says “done!” and then sends it off to the publisher or agent. For me, it usually takes about six months to write a draft worthy of revision. But to consider the manuscript completed it takes a lot longer. Since all of my books have been through the ringer with agents, editors, and publishers and I’ve used their advice and my continuing literary improvement to keep revising and strengthening both plot and grammar, the maturation process for each book has taken a long time. Here are the time frames it took to consider each of my novels complete and off-to-the-publisher-worthy. I have many more books to come.

TIM MADISON GALACTIC WARRIOR  1996-2003…7 years
http://www.amazon.com/Madison-Galactic-Warrior-Neil-Ostroff/dp/0595301215/ref%3Dsr_1_1?ie=UTF8&qid=1299011258&sr=8-1

INSECTLAND 1997-2011… 14 years
http://www.amazon.com/dp/B005P81J48



DROP OUT   2007-2011… 4 years
http://www.amazon.com/dp/B005FX0K7U

Monday, October 10, 2011

Spooky times ahead

Tis the season to be spooky. That said, AFTER is now half price for the Halloween season. Many of you read my article on pricing and I received many comments both good and bad about lowering the price of my books and the perceived worth of the material inside. I believe that by temporarily lowering the price of my books I will be able to generate a larger audience who will appreciate a good, original story and want to check out more of my stuff. If you haven’t checked out AFTER, here’s a brief summary and a link for purchase.
Thanks.

AFTER


When Nick Murray dies mysteriously he enters an afterlife like nothing he had ever imagined. There are rules, regulations, and beings in positions of great power. The devil craves this power and will do anything to attain it, even use his evil influence to start a global war on Earth. The devil intends to collect billions of human souls and turn them into a massive, afterlife zombie attack force.

Nick’s soul is dropped into the body of a deceased army commander in the hopes of stopping the apocalypse. But an unexpected turn of events lands him face to face with the ultimate adversary where he discovers a terrifying truth. How can you destroy something that is already dead?

Wednesday, October 5, 2011

What price?

In earlier posts, I’ve often said that I think the 99 cent price on Kindle books seem to cheapen the worth of the book. Now, I’m not reversing that conviction completely, but what I will say is that 99 cent books appear to be selling many more copies than those books priced just a few dollars higher. Why? Let’s put it in terms of a used bookstore that has a rack of books for 99 cents and a rack of books for three dollars. As a reader, which shelf are you likely to check out first? I for one, always check out the cheaper books hoping to find a gem. And even if I don’t, I’m likely to buy a few books that merely spark my interest. After all, you can’t really go wrong with 99 cents, even if the book is terrible. So that said, I’ve caved into the common denominator and lowered the price of my Kindle books to $1.25 each. I chose that price because I wanted to set myself apart from the pack, even if it is only by twenty-six cents. All of my books have been professionally edited, formatted, and the covers are all original artwork. I think that alone is worth the extra pennies. So, if you’ve got a buck and a quarter to spare, check out my stuff, it’ll be the most entertainment value around.

Saturday, October 1, 2011

My mistakes.

My father always told me that it's okay to make mistakes, it's how you learn. Well, I'm about to tell you the mistakes I've learned while marketing and promoting my books so that you don't have to go through the same things when you market and promote your books. I'll put them in list form so it's easier to digest.
Number 1. When posting on forums don't just promote yourself with no other redeeming information. When I first started out I'd post summaries of my books and links to buy them on sites that specifically said no self-promo. I didn’t listen. The result: I got banned from these sites and all the networking they could have provided.

Number 2. Don't write articles that tell people how they are going to feel about your book. For instance, don't write a blurb that says, "this is the best book you'll read all year". Statements like that really turn off the reader.

Number 3. Don't believe the hype that paying for click advertising or putting up banners are going to increase sales. The most important driver of sales is word of mouth through social sites and networking. It's a very small percentage of people that actually will buy the book through a paid ad.

Number 4. Don’t think that by spamming social network sites that you’re somehow going to go viral and sell a million books. I’ve had a few tweets and postings that went viral (meaning tens of thousands of people clicked on the info) and it led to just a small increase in sales. It’s a cool feeling knowing so many people have checked your stuff, but not profitable.

Number 5. Just because you wrote a book, published it, and sold a few copies, don’t think you’re going to be able to quit your job and retire. That only happens to a few lottery-winning writers.

Number 6. Write for yourself and don’t try to copy what’s out there just because what’s out there is selling now. Be original and write what you want.

So there you have it. These are the mistakes I made and that cost me loads of time and damaged my professional online persona. Do the exact opposite of these six things and I guarantee you’ll see your sales rise and people will begin to notice you.

Monday, September 26, 2011

It's here! It's live! It's wild!

INSECTLAND is now available nationwide! This week will be spent marketing and promoting. I have several hundred people on various websites and forums that are anticipating this book. Hopefully, it will reflect in the sales. If you're looking to read a story like no other, than this book is for you. Please check it out. Thanks.

INSECTLAND 
Be frightened! Be very frightened! Tiny, dragon-like creatures hiding in our homes are going to harm us. They will shrink us to the size of ants, enslave us, and turn our world into their own. But there is hope. Legions of insect robots intent on stopping them have recruited high school sophomore Dan Larson for help. Thrust into danger, Dan risks everything in a desperate attempt to thwart an attack and prevent the end of society as we know it.

Thursday, September 22, 2011

Is it worth it to even try to get an agent?


The year is 2005 and I just signed with my agent at Fineprint Literary. I was full of hope and excitement and dreams of hitting it big. Unfortunately, three and a half years later we ended our contract. Now, with six books available for sale and another four on the way I’m beginning to wonder if it is worth the effort to try and get signed again. Considering the average “good” agent receives over 100 email queries a day, what are my odds of getting discovered even if I’m the next Steven King? Are writers still trying to go the traditional route or are most writers taking their product into their own hands and self-publishing, then marketing and promoting on the web? Will there even be traditional publishing in the next five years? Will some really smart people develop websites that match writers to readers’ specific wants thereby cutting out the middlemen of big publishing houses? As an Indie writer who’s a bit off the mainstream, I hope so.

Friday, September 16, 2011

I love publishing books that shake-up the mainstream

Yeah, I had a top agent once; Gary Heidt at Signature Lit. Yeah, at one time I was also signed to one of the best agencies in NY; Fineprint Lit. Yeah, I got phone calls that editors wanted to buy my books. Yeah, you guessed it, they all fell through in the end. But you know what? I don't care. Cause now, I can write, publish, and sell anything I want. When I was signed to these agencies I got dozens of rejections, not because my stuff was bad, the editors all said, but because my stories didn't fit the mainstream marketplace. How does anyone even really know what mainsteam is? Thank you Kindle for allowing me to publish my books the way I wrote them.

Wednesday, September 14, 2011

Exposure rules!


Got another interview posted. Please check it out.

http://anthonycardno.com/?p=264

Also, here's the cover to INSECTLAND due out soon.

Tuesday, September 13, 2011

Interviews, Interviews, Interviews

Lately, I've been getting into the interview thing. You'd be surprised how many bloggers are looking for material and are willing to give an interview with nothing in return. Of course, whenever I'm interviewed I promote it heavily throughout the web which drives traffic to their blog. It's a symbiotic partnership. Though I'm not sure how many sales these interviews generate, it does give me lots of exposure. And I have gotten some nice feedback by total strangers.

Here is a link to my latest interview.
http://motherofinsanityarewecrazyyet.blogspot.com/2011/09/today-i-welcome-neil-ostroff-interview.html

Friday, September 9, 2011

Free promo for Indie writers


Hey all,

There’s a new site that will promo your book for free. It’s called Indie snippets. They’ve listed two of my books so far and will do more in the coming weeks. Here are the links to the pages. Check it out!

http://www.indiesnippets.blogspot.com/

Monday, September 5, 2011

Will speech recognition programs make everyone a writer?


I’ve seen the commercials; a young child is telling a story as the computer automatically types it, fueling an imagination-laced story. The commercial makes it seem like anyone can be a writer. But by definition, what is a writer? I believe the term will soon be obsolete. Why? Because with speech recognition anyone can sit at a computer and talk into it, but it takes an artist to tell a story that fascinates. I do believe that soon millions of people will call themselves writers because they have talked into a microphone for a few hours and have a stack of neatly typed pages to prove it. But only the artist will have a stack of papers that can you where you’ve never been… in your mind.

Saturday, August 27, 2011

Waiting… just waiting.


And so the waiting begins. The hurricane is coming. It’s always strange the denial people feel before a disaster hits, especially a day like today. Here in Pennsylvania, it’s a sunny, beautiful day. But I’m not fooled. I’ve been watching the weather channel and I know it’s coming. I know in 36 hours my life will be significantly changed if the storm gives us a direct hit. I’m not saying I’m going to lose my house or anything like that, though we may get some pretty serious storm damage, I’m saying that my mother-in-law lives by the beach in New Jersey and now she’s staying with us because of the mandatory evacuations. The house she lives is old and sturdy and I’m not too worried about it getting destroyed, what I’m more worried about is that she won’t be able to get back in it for several days if not weeks. This could be worse than any storm damage. I’ll keep you posted as the storm rolls towards us.

Thursday, August 25, 2011

Hurricane is coming!


     By now most people are aware that a hurricane is coming our way here on the east coast. I’m pretty safe in Pennsylvania, but I sympathize with those along the shore. I know it’s going to be a rough ride.

     Besides the wind, rain, hail, and destruction, there is something fascinating about watching Mother Nature unleash her wrath. It makes you think that with all our technology we’re still vulnerable when it comes to our environment. Perhaps, one day we will be able to control such storms and manipulate the weather, but for now that’s fiction. Or is it?

     What will I be doing during the hurricane? Well, as long as the power stays on and I have light, I will be doing what I always do. Writing. Perhaps, even a little bit more inspired as the rain and wind buffet the house. After all, being in a hurricane when I was in Florida inspired the intense weather scenes in my novel DROP OUT. Maybe during the depths of this storm a serial killer or creature from the netherworld will be born and a new story will be written.

Tuesday, August 23, 2011

Aging a story to perfection

      Finished my newest middle grade sci/fi novel, INSECTLAND yesterday and now it’s off to get its cover. I am using my usual ebook cover person, Judy Bullard. This is a book I started in January of 1997 and have been tweaking ever since. It’s funny how some novels can be written in a few months while others, like this one, can take years.

     Actually, I think I need to clarify something here. It didn’t take me this long to write the book, I actually wrote the book in four months back in 1997, it’s taken me this long to consider the book finished. I believe there is a big difference between finishing a book and a book being finished. Not much of the basic plot of this story has changed over the years it’s more the details, the characterization, and the cool little subplots that make a story hard to put down that I’ve changed. For me, saying a book is finally finished means I have no more desire to read it and look for corrections. And that’s huge, because I’m a perfectionist when it comes to telling a tale.

     I sometimes let people read what I call my drafts, but some would definitely call completed novels, just to see how they react. If it’s mostly positive, I’ll continue and consider the manuscript a work in progress. Which means it could be anywhere from a few weeks to more than a decade before it’s available for sale. But as they say, stories, like fine wine, can take a long time to mature.